As of July 14, Google started issuing warnings in search results to mobile users whenever a website is not likely to work correctly in their mobile device. At this point, the specific focus is on sites using Adobe’s Flash technology. According to Google, Adobe Flash is not supported on iOS devices (Apple) or on Android versions 4.1 and higher. The warning message in search results will likely deter some users from visiting sites that Google deems to be incompatible with the user’s mobile device.
The message displayed looks similar to that shown to the left. From what I gathered from Google’s announcement, the warning should only show up in search results when you are using a mobile device that Google thinks is not fully compatible with the a website showing up in search results. You can read the details in Google’s Webmaster Central blog.
Google recommends the use of responsive design websites because that technology helps assure compatibility with any type of viewing device, from desktop displays all the way down to small screens on smartphones. Responsive design websites are the only type of websites we currently build.
The important part of the warning from Google is that if you have a website that uses Adobe Flash (formerly Macromedia Flash), it’s time to “trash the Flash”. We’ve been telling people that for years because of inherent spiderability problems with Flash media and presentations.
Contact us if you need to update your website to the current technology that uses WordPress, HTML5 and a fully responsive mobile-ready design.