Total Web Site Optimization
How can Total Web Site Optimization improve my website?
Search engine optimization (SEO) strives to improve the content and other elements of a Web page in order to enhance the visibility of selected keyword phrases for search engines. This in turn helps achieve higher rankings in the free listings on search engine results pages.
Total Web Site Optimization goes beyond traditional SEO and seeks to optimize an entire Web site to improve the site’s speed performance and enhance the user’s experience in addition to identifying and correcting often overlooked potential problem areas that may negatively impact search engine rankings. After the Total Web Site Optimization process is completed, most Web pages download and render (display) 20% to 60% faster and your Web page content is more easily read by search engine spiders.
Four Major Areas of Focus in Total Web Site Optimization
- Search Engine Optimization – If users cannot find your site, they cannot buy from you. Is your Web site structured to maximize search engine readability and visibility? Is your site achieving high rankings or is it lost in search engine
results? - Web Site Performance Optimization – Fast Web sites impress users, while slow sites result in abandonment. Your competitors are only a click away. If it takes more than five seconds for a Web page to load and render (display) on a typical Internet connection, you are likely losing more potential business than you can afford to lose.
- Usability – Simple navigation, a clean layout, easy-to-use search functions and compliance with user expectations all contribute to a friendly user environment. Does your site pass the test?
- Marketing and Presentation – Are the products, services or information you offer presented in a simple and enticing manner? Do you know how to compel a user to click on your link rather than another on search engine results pages? Are you converting enough visitors into customers? Why should someone return to your site? If you do not know the answer to any of these questions, you could use our marketing advice.
The Total Web Site Optimization Process
Total Web Site Optimization starts with a detailed review of the site architecture, page architecture, coding techniques, content and certain elements of the server configuration. The current search engine rankings for your selected keyword phrases in most major search engines are reviewed and weak performance areas are targeted for improvement. The HTML/XHTML, JavaScript and CSS (cascading style sheets) code is reviewed and optimized for performance. Redundant and inefficient code is eliminated and coding errors are corrected. Coding inefficiencies and errors typically originate from the Web page code generators used by most web designers. While these tools do speed up the Web design process, most do not generate efficient code. Clean, efficient, easy to read HTML code that meets industry standards is important if you want search engine spiders to easily review your site and you want browsers to quickly and efficiently display the Web pages.
In addition to configuration and coding issues, your site is reviewed for usability issues, such as navigational problems that can confuse both users and search engine spiders. The overall user friendliness is assessed, along with the marketing approach to selling your products, services of information. Site maps, error pages and other additions may be recommended where needed. Images are reviewed and may be optimized so that they download and display faster.
Potential problem areas are identified and resolutions recommended or implemented. There are numerous issues that create invisible penalty situations with search engines that negatively impact search results rankings. Many of these issues, such as the incorrect use of multiple domain names pointing to a single Web site (mirror site penalty), the improper use of splash pages (potential doorway page penalty), and other techniques are commonly used by Webmasters and designers who are unaware that the techniques they have used successfully for years can be detrimental to search engine rankings today due to changing algorithms and ranking criteria.
The result of the Total Web Site Optimization process is that your site is faster and friendlier to users, and more easily crawled by search engine spiders. At Top Rank Solutions we offer the Total Web Site Optimization process as an integral part of most of our offerings at no additional cost.
Top Rank Solutions is located near Phoenix in Mesa, Arizona, and offers Web site optimization services for customers throughout the United States.