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SEO Training Workshop


Your team can deliver better search engine results

Our SEO Training Workshop covers one day (basic SEO training) of two full days (comprehensive SEO training) and is intended for companies with an in-house Web site development team. We present this class at your company location, or arrangements can be made with a local hotel or meeting facility. Each student must be trained and experienced with HTML. Without HTML experience, the class will be too advanced and no HTML training is provided as part of the class. Additional experience with JavaScript and cascading style sheets (CSS) is beneficial, but not necessary. We provide this training for your entire team for one affordable flat fee.

A good follow-up to the SEO Training Workshop is our SEO Review and Coaching Services. The review provided by the SEO Review and Coaching Services program is the best way to stay on top of the issues and stay compliant with changing search engine guidelines.

The most effective SEO starts with the web page architecture

We customize this workshop to fit your training needs. Typical topics covered:

  1. Why SEO needs be a part of your strategic plan
  2. Understanding user psychology
  3. Search engines versus directories
  4. How search engine spiders work
  5. The constant evolution of search engine algorithms
  6. Google updates and other strange phenomenon
  7. SEO basics
  8. Search Engine Friendly design
  9. White Hat versus Black Hat approach
  10. Search engine spamming – how to get penalized
  11. Server-related issues
  12. Optimal Web site architecture
  13. Optimal Web page architecture
  14. Coding issues to avoid or eliminate
  15. Selection of customer-oriented keyword phrases
  16. Design of themed pages and application of keywords
  17. HTML versus XHTML
  18. Validation of XHTML, HTML, JavaScript and CSS scripts
  19. Advanced SEO concepts
  20. SEO for dynamic Web sites
  21. Good submission versus bad submission techniques
  22. The importance of quality links and a good linking strategy
  23. What to do if you get banned by a search engine
  24. The importance of patience with SEO
  25. Balancing SEM with SEO
  26. WYSIWYG Web development tools – the good and the bad
  27. Web site speed optimization techniques
  28. Server logs – how to extract meaningful metrics
  29. Browser testing
  30. SEO campaign checklist
  31. Question and answer session
  32. Hands-on review of your site (to fill remaining time, if available)

What we provide

  1. A comprehensive training presentation in electronic format.
  2. Workshop training materials, including a handout for each student.
  3. Our laptop computer and projector for presenting the materials.
  4. Free 7-day support via e-mail or telephone to assist with any follow-up questions you may have.

What you need to provide

  1. Web designers or developers trained and experienced with HTML.
  2. A room suitable for the number of students you wish to attend. The room needs to be darkened and should have a door
    that can be closed to isolate the class from other business activities.
  3. White board, white wall, or projection screen in the training room for the presentation.
  4. If you wish your team to do a hands-on review and modification of your site with the remaining time, you must provide the necessary laptop or desktop PCs, plus access to the Internet.

Cost for Training Services

The SEO Training Workshop costs just $1200 per day for beginner or advanced SEO training for your entire team. Additional costs may include reasonable travel and lodging reimbursement when training classes are held outside the Phoenix, Arizona area.

If you have questions or wish to know more about the SEO Training Workshop and how it can enhance your marketing plan, please
click here to contact us.

Top Rank Solutions is located near Phoenix in Mesa, Arizona, and offers SEO training services for customers throughout the United States.