An exact match domain name currently gives a web site an immediate and automatic boost in search engine results. Frequently, the site is found in the top ten search engine results within a day or two after the site is set up.
An exact match domain is exactly what the name implies. The words in the domain name must exactly match the words used in a search in a search engine. Targeting this type of domain for registration can be a good tactic when choosing the best domain name for your web site.
Selecting an exact match domain starts with keyword research to determine which search phrases are used when users search for the products, services or information that you offer. One of the best tools for determining the best search phrases to target is Google’s AdWords Keyword Planner Tool. This tool will display an estimate of the number of times users searched for your targeted search phrase during the previous month. it also displays dozens or sometimes hundreds of related search phrases, so it is a valuable tool for targeting the best phrases.
The Exact Match Bonus
The exact match phenomenon does not appear to apply to all types of domain names. We have seen this work only for .com, .net and .org domain names that do not contain hyphens. We do not see the same automatic boost in rank positions for .us, .biz, .info or other domain name extensions.
The task of finding a good exact match domain that relates to your products or services can be daunting. Almost every good domain name has been registered, but with some good research and a little luck, available domains can be found. Today, there are a lot of people abandoning domain names by not renewing them, and good names become available every day. if you are having problems finding a good domain name, the trick is to spend some time searching for available names every day.
Why is there An Exact Match Domain Bonus?
Only the search engines know for certain, but we suspect it is related to forming a keyword theme for a web site. A domain typically says something about the nature of a site and words in the domain name may have a strong influence on the keyword theme formed for a site.
Given the constantly evolving nature of search engine algorithms, the exact match domain bonus could disappear at any time. However, it currently does exist and can be used to give a new web site an advantage on search engine result pages.