Deep linking means setting up links to the inner pages of a web site. If you want your web site to rank well for a range of search phrases, deep linking is a critically important tactic.
A link to a web page from another site is a popularity vote for that page. Search engines keep track of every link that they find on the Internet and the pages that they link to. The more links that are pointed to a web page, the more popular the content or article is considered to be.
Obtaining links is a critical aspect of search engine optimization. Without links, a web site will rarely rank well. But many site owners only focus on obtaining links to the home page. That is a mistake, because a few good links to the inner pages in a site can almost immediately boost a page to a top ranking position. We have seen this occur over and over. Sometimes good on-page optimization will only boost a page to the 2nd, 3rd or 4th page in Google rankings, but one or two good quality links can move that page to a top 10 position.
The important part is to provide quality deep links to a web page. The best types of quality links are natural links. Major search engines have shown a preference for natural linking patterns. A good quality natural link is a link from a web site focused on the same topic or industry as your site, and preferably from a page that focuses on the same keyword theme as the page receiving the link. The links should ideally be embedded in the content on the page, rather than in a sidebar or page footer.
Automatic Deep Linking
There is a way to encourage web users to provide links to the inner pages of a web site and that is to write high quality articles that establish your page as an authority article on a given topic. That requires research and a clear, coherent explanation of the topic. When your information is the best or most interesting coverage of a topic or keyword theme, other users that find your articles will begin to link to them. The more links that users point to a page, the better that page will rank. When the page starts to rank well, more users will find the page and link to it. That sets up a cycle that can keep your page in a top ranking position.
The key to this is to choose topics that fit the overall theme for your web site and write an “expert article.” It may take some time, but if the article is very good, web users will likely start to deep link to the article.
