At one time when everything on the web was slow, users learned to tolerate web pages that took ten, fifteen or twenty seconds to load. Today, due to faster web servers and high speed Internet access, most users have become accustomed to speed and barely tolerate page loading times of five seconds. If your web pages do not load fast, users will abandon your web site in a heartbeat. (more…)

The issue of whether or not to validate the HTML code in a web page has been controversial for several years. Whiles some SEO professionals maintain that properly validated code can help a web page to rank higher, others call that bunk. (more…)

On April 9 Google announced that they have added web site speed to their algorithms as a ranking factor. While Matt Cutts, a Google quality engineer, did mention that they were considering this addition for some time in 2010, the announcement that it has already been implemented came as a bit of a surprise. (more…)