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URL Shorteners and SEO

By Craig Mazur | April 17, 2011 | Copyright - All Rights Reserved

Matt Cutts, one of Google’s Quality Engineers, posted a video that clarifies the question of whether URL shorteners pass PageRank and anchor text. It appears that URL shorteners, such as bit.ly and goo.gl (Google’s new URL shortener service) will pass both PageRank and anchor text. According to Matt, any well-behaved URL shortener that uses a […]

Kaizen SEO and the Katamari Technique

By Craig Mazur | August 24, 2010 | Copyright - All Rights Reserved

In 2005 I coined the phrase Kaizen SEO, which refers to a philosophy I picked up while working in Japan in the 1980s and 1990s. Kaizen is a Japanese manufacturing philosophy that means “continuous incremental improvement.” What differentiated Japanese manufacturing from Western manufacturing during the Japanese growth years when they seemed unstoppable, was the belief […]

Does W3C Validation Really Matter?

By Craig Mazur | May 4, 2010 | Copyright - All Rights Reserved

The issue of whether or not to validate the HTML code in a web page has been controversial for several years. Whiles some SEO professionals maintain that properly validated code can help a web page to rank higher, others call that bunk. For those not familiar with W3C validation, the World Wide Web Consortium (W3C) […]

Finding Domain Name Bargains – Part 1

By Craig Mazur | March 15, 2010 | Copyright - All Rights Reserved

Due to the faltering worldwide economy, market prices for domain names are currently very low. It is a good time to look for bargains. We are finding some very good deals on domain names. We see two markets for domains. One is for expired domains. It looks like literally thousands of people who have been […]

Finding Domain Name Bargains – Part 2

By Craig Mazur | March 14, 2010 | Copyright - All Rights Reserved

Find a good domain name can be challenging. While most of the best names have been registered, many good names are being dumped back on the market by people who no longer wish to pay the registration fees. If you just arrived at this page, you may wish to read the first part of the […]

What Is Video Marketing?

By Craig Mazur | February 13, 2010 | Copyright - All Rights Reserved

Video marketing is an emerging tactic used by online companies to promote their products and services. With video marketing a digital video is produced and submitted to one or more video sharing sites, such as YouTube, Vimeo, PhotoBucket and others. The sites provide a platform for displaying your video along with thousands of others. Online […]

What Is An Exact Match Domain Name?

By Craig Mazur | December 28, 2009 | Copyright - All Rights Reserved

An exact match domain name currently gives a web site an immediate and automatic boost in search engine results. Frequently, the site is found in the top ten search engine results within a day or two after the site is set up. An exact match domain is exactly what the name implies. The words in […]

Writing Good Content

By Craig Mazur | September 24, 2009 | Copyright - All Rights Reserved

It is important to learn how to write good, informational content when setting up web pages if you want your site to rank well with the major search engines. Content as it applies to web sites is defined at the textual information found on a web page. One issue that is frequently overlooked when designing […]

Using WordPress To Build a Business Web Site

By Craig Mazur | September 1, 2009 | Copyright - All Rights Reserved

There is no question that WordPress is the most popular blogging software. Thanks to a very active development team, WordPress has stayed ahead of the competition and has added more features than any other blogging platform. But WordPress has evolved into something much more than just blogging software. It has become a very easy-to-use content […]

Guidelines for Proper Use of Meta Tags

By Craig Mazur | April 2, 2007 | Copyright - All Rights Reserved

Meta information is “information about information.” When used in web page code, meta information is used to describe the type of information found on the page. There are three meta tags used in Web page code whose usage is frequently misunderstood and commonly misused. These three meta tags are the HTML title tag, the description […]

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