Over the years we have found that there are 14 basic rules that apply to the search engine optimization of every web site. In order to understand how to run an effective SEO campaign, you must understand and apply each of these rules. (more…)

It is important to learn how to write good, informational content when setting up web pages if you want your site to rank well with the major search engines. Content as it applies to web sites is defined at the textual information found on a web page.
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Meta information is “information about information.” When used in web page code, meta information is used to describe the type of information found on the page.
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Determining why a Web site will not rank well can be a complex issue. It can take several days to completely diagnose the possible range of problems with a average size web site. Part of the issue is that proper search engine optimization techniques are not taught in Web design classes, so many designers unwittingly search engine build barriers into web site designs. We still hear from designers who were taught that meta tags are the key to better search engine rankings. Techniques like that may have worked in the 1990s, but have been hopelessly ineffective since then.
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One of the most important issues to understand about attracting search engines is how to write content that effectively helps to boost a site’s rankings in the major search engines. There isn’t really any trick to writing effective content once you understand what search engine algorithms are seeking.
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For many years I worked a few months out of every year in Japan. The company I worked for at the time had over 100 Japanese suppliers and thus I spent a great deal of that time working with Japanese engineers at various companies. One cannot spent much time in the Far East without absorbing some Eastern philosophy, and Kaizen is a Japanese manufacturing and design philosophy that I found myself very interested in.
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If you run a local business that provides products or services to a limited geographic area, web site localization can boost your web site in localized searches and drive more qualified traffic to your web site. The idea behind this is quite simple. In addition to the normal products or services being offered, a site should focus on the keyword phrases that identify the geographic scope of the business. That means the specific local areas in which you provide or deliver services.
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