If your web site’s traffic from Google dropped off dramatically sometime since February of 2011, the site was probably filtered out by Google’s Panda update. (more…)
Web Site Development
The Google Panda Update Requires Unique Content
Sunday, December 25th, 2011Standardizing URLs on Microsoft Servers
Monday, June 20th, 2011Sites hosted on Microsoft servers can create several problems for search engine optimization. Quite frankly, Microsoft servers allow sloppy practices to be used when building a web site and this leads to problems with search engines. (more…)
The Most Common SEO Myths
Friday, May 20th, 2011There is a lot of misinformation about SEO that gets passed around the web. Much of it has to do with SEO methods that have been obsolete for quite a while. Some of it is purely speculative and passed off as fact. Here are some of the major points of misinformation that should be ignored. (more…)
Guidance From Google About Building High-Quality Web Sites
Wednesday, May 11th, 2011On May 6, 2011 Google’s Amit Singhal published and article that offers insight regarding what Google’s new algorithms look for in determining if a web site contains high quality content. (more…)
The Aftermath of Google’s Panda-Farmer Update
Tuesday, April 19th, 2011Some people are calling this the Farmer Update, while others are referring to it as Panda. Either way, it had a noticeable impact on Google search results. (more…)
URL Shorteners and SEO
Sunday, April 17th, 2011Matt Cutts, one of Google’s Quality Engineers, posted a video that clarifies the question of whether URL shorteners pass PageRank and anchor text. (more…)
Google Changing Titles and Snippets in Search Results
Thursday, February 24th, 2011We have known all along that Google displays several versions of the snippet for a web site in search results, but it looks like they sometimes may use their own version of the title for a web page. (more…)
Beware of Domain Names With Trademarks
Tuesday, July 27th, 2010We are seeing a large number of sales for domain names containing Trademarked brands on eBay and other site that offer domain names for sale or auction. Most of these names are positioned as “premium domains”, which typically sell for a premium price. Be aware that if you buy one of these domains, you could end up losing it. (more…)
Nofollow and Dofollow Links and Search Engines
Tuesday, July 27th, 2010A nofollow attribute was approved for use with anchor tags (hyperlinks) in 2005. As soon as it was approved, all the major search engines announced that they recognize and honor it. This is how it works. (more…)
Page Weight and Web Site Speed Performance
Monday, June 14th, 2010At one time when everything on the web was slow, users learned to tolerate web pages that took ten, fifteen or twenty seconds to load. Today, due to faster web servers and high speed Internet access, most users have become accustomed to speed and barely tolerate page loading times of five seconds. If your web pages do not load fast, users will abandon your web site in a heartbeat. (more…)