For many years I worked a few months out of every year in Japan. The company I worked for at the time had over 100 Japanese suppliers and thus I spent a great deal of that time working with Japanese engineers at various companies. One cannot spent much time in the Far East without absorbing some Eastern philosophy, and Kaizen is a Japanese manufacturing and design philosophy that I found myself very interested in.
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Search Engine Optimization
The Art of Kaizen SEO
Tuesday, June 28th, 2005How to Localize a Web Site With Content
Monday, June 27th, 2005If you run a local business that provides products or services to a limited geographic area, web site localization can boost your web site in localized searches and drive more qualified traffic to your web site. The idea behind this is quite simple. In addition to the normal products or services being offered, a site should focus on the keyword phrases that identify the geographic scope of the business. That means the specific local areas in which you provide or deliver services.
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Framastatic Fillrods and SEO Ethics – Part 2
Monday, May 23rd, 2005Being able to recognize the difference between a healthy SEO campaign and one that puts your money and hard work at risk can determine the long-term success or failure of your project.
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Framastatic Fillrods and SEO Ethics – Part 1
Sunday, May 22nd, 2005What are a framastatic fillrods, and how are framastatic fillrods related to SEO practices? The relationship should be apparent by the time you finish reading this article.
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Questions and Answers About Search Engine Optimization
Tuesday, May 3rd, 2005The process of optimizing a web site for search engines can be difficult for many web site owners to grasp. There are a lot of misconceptions about how this is done and what type of results can be expected.
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Linking to Bad Neighborhoods and Penalized Web Sites
Wednesday, March 30th, 2005Google now explicitly warns site owners to avoid linking to “bad neighborhoods”, which effectively means penalized web sites or web sites banned by the search engines for using spammy tactics.
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Google Updates and How They Affect A Web site
Monday, March 21st, 2005Search engine updates can be either a pleasant surprise or a painful event. An update occurs when a search engine modifies their ranking algorithm and begins to re-rank all the Web pages in their database based upon new ranking criteria.
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White Hat versus Black Hat SEO Techniques
Monday, February 28th, 2005The controversy regarding Black Hat SEO techniques and White Hat SEO techniques has existed since search engine optimization emerged as a viable method for promoting a Web site in the late 1990s. Each offers a different approach to optimizing a Web site for higher organic or natural “free” search engine rankings. Both methods do work, but in different ways.
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Links for Submitting a Web Site
Tuesday, January 25th, 2005Submitting a new web site to a wide range of search engines may no longer be necessary, because the major search engines today are very efficient and will very likely find a new sites rather quickly. We have developed a number of new web sites that the major search engines began visiting in a matter of days with no assistance or submissions on our part.
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Theories About the Google Sandbox Effect
Wednesday, January 12th, 2005A new Google phenomenon emerged around March of 2004 where new sites started to be held in an apparent state of limbo where they will not rank well for any competitive keyword phrases until a probationary period of time has passed. This has been dubbed The Google Sandbox Effect. A variation of this is where some sites initially rank well, only to discover that they can no longer be found in Google’s listings after a few weeks. To new Web site owners who are anxious to see their sites rank well, the Sandbox Effect can create quite a bit of anxiety because a site owner’s first reaction is that they must have done something wrong.
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