Submitting a new web site to a wide range of search engines may no longer be necessary, because the major search engines today are very efficient and will very likely find a new sites rather quickly. We have developed a number of new web sites that the major search engines began visiting in a matter of days with no assistance or submissions on our part.
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A new Google phenomenon emerged around March of 2004 where new sites started to be held in an apparent state of limbo where they will not rank well for any competitive keyword phrases until a probationary period of time has passed. This has been dubbed The Google Sandbox Effect. A variation of this is where some sites initially rank well, only to discover that they can no longer be found in Google’s listings after a few weeks. To new Web site owners who are anxious to see their sites rank well, the Sandbox Effect can create quite a bit of anxiety because a site owner’s first reaction is that they must have done something wrong.
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Webmaster Guidelines spell out Web design and search engine optimization techniques that are encouraged by major search engines, as well as those techniques that are discouraged. Disregard for search engine guidelines sometimes results in penalties, such as a reduction in rank in search engine results pages, or in severe cases, a total removal of a site from a search engine’s database. It therefore pays to follow the advice offered.
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One of the goals of every SEO (search engine optimization) campaign is to increase the visibility of both the web pages within a site and the keyword phrases the site’s prospective visitors are likely to use when searching for the site’s products, services or information. There are a quite a few methods used to accomplish this.
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This is an abbreviated version of the search engine ranking tips you will find throughout our site. For more detailed information, just follow the links.
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Has your Web site ever received search engine penalties? Would you know if your site has been penalized? Probably not. The vast majority of non-optimized Web sites are so far back in the rankings that they would never know. Furthermore, a search engine never notifies a site owner of a penalty situation, an they only very rarely respond to requests for information regarding possible penalties.
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Full Web site optimization goes beyond search engine optimization. A thorough optimization program includes Web site speed optimization and an inbound link-building program. Unless all three components are given the same level of serious attention, your site may never achieve optimal results for your marketing campaign. Just like a three-legged stool, if any one leg of the project is missing or fails, your entire project fails to perform as intended.
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The goal of search engine optimization (SEO) is to position a web page to achieve higher rankings in the free listings on search engine results pages (SERPs). These listings are sometimes referred to as natural or organic search engine listings because the web pages achieve positions based upon the merits of each page relative to all others associated with the keyword phrase used in the search.
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The first step in your SEO campaign is the proper selection of customer-oriented keyword phrases. See the article Selecting Keyword Phrases for more information on this topic. The second step is Choosing Web Pages for Optimization. The third step is the development of keyword-rich, focused content.
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