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Search Engine Optimization

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Search Engine Spiders – What They Can and Cannot Do

Wednesday, February 8th, 2006

Contrary to what some people may believe, search engine spiders, web bots, crawlers and Web robots are merely metaphors for computer code used to analyze and parse a Web site into components that can be analyzed by more computer code. No creature actually visits a Web site nor does it physically crawl through a site. The real spider is an algorithm that exists on a Web server that requests Web page code pretty much the same as a page is requested by a user’s browser when the user clicks on a hyperlink.
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Triggering Google’s Sandbox Filter

Tuesday, August 16th, 2005

The Google Sandbox Effect is a topic that is controversial. Some people believe it exists, while other s do not.
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The Art of Kaizen SEO

Tuesday, June 28th, 2005

For many years I worked a few months out of every year in Japan. The company I worked for at the time had over 100 Japanese suppliers and thus I spent a great deal of that time working with Japanese engineers at various companies. One cannot spent much time in the Far East without absorbing some Eastern philosophy, and Kaizen is a Japanese manufacturing and design philosophy that I found myself very interested in.
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How to Localize a Web Site With Content

Monday, June 27th, 2005

If you run a local business that provides products or services to a limited geographic area, web site localization can boost your web site in localized searches and drive more qualified traffic to your web site. The idea behind this is quite simple. In addition to the normal products or services being offered, a site should focus on the keyword phrases that identify the geographic scope of the business. That means the specific local areas in which you provide or deliver services.
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Framastatic Fillrods and SEO Ethics – Part 2

Monday, May 23rd, 2005

Being able to recognize the difference between a healthy SEO campaign and one that puts your money and hard work at risk can determine the long-term success or failure of your project.
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Framastatic Fillrods and SEO Ethics – Part 1

Sunday, May 22nd, 2005

What are a framastatic fillrods, and how are framastatic fillrods related to SEO practices? The relationship should be apparent by the time you finish reading this article.
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Questions and Answers About Search Engine Optimization

Tuesday, May 3rd, 2005

The process of optimizing a web site for search engines can be difficult for many web site owners to grasp. There are a lot of misconceptions about how this is done and what type of results can be expected.
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Linking to Bad Neighborhoods and Penalized Web Sites

Wednesday, March 30th, 2005

Google now explicitly warns site owners to avoid linking to “bad neighborhoods”, which effectively means penalized web sites or web sites banned by the search engines for using spammy tactics.
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Google Updates and How They Affect A Web site

Monday, March 21st, 2005

Search engine updates can be either a pleasant surprise or a painful event. An update occurs when a search engine modifies their ranking algorithm and begins to re-rank all the Web pages in their database based upon new ranking criteria.
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White Hat versus Black Hat SEO Techniques

Monday, February 28th, 2005

The controversy regarding Black Hat SEO techniques and White Hat SEO techniques has existed since search engine optimization emerged as a viable method for promoting a Web site in the late 1990s. Each offers a different approach to optimizing a Web site for higher organic or natural “free” search engine rankings. Both methods do work, but in different ways.
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