If you have your own in-house web site development team and your site struggles with achieving high search engine rankings and draws in very little organic (free) search engine traffic, it may be time to bring search engine optimization skills in-house as an addition to your IT staff. (more…)
Search Engine Optimization
Bringing SEO In-House
Saturday, June 12th, 2010Google Confirms Mayday Algorithm Update
Wednesday, June 2nd, 2010Matt Cutts, one of Google’s Search Quality engineers and the primary liaison with the SEO community, posted a video on YourTube that confirms some of the recent changes in Google’s ranking algorithm that has been given the name Mayday by the Webmaster World forum. (more…)
Dealing With Content Thieves
Tuesday, May 4th, 2010Many web site owners put a lot of work into their sites by continually writing new content. It is sad when you find that someone has stolen the content that took you so long to research and write. Here is how to deal with content thieves. (more…)
Does W3C Validation Really Matter?
Tuesday, May 4th, 2010The issue of whether or not to validate the HTML code in a web page has been controversial for several years. Whiles some SEO professionals maintain that properly validated code can help a web page to rank higher, others call that bunk. (more…)
Web Site Speed Is Now a Ranking Factor
Thursday, April 15th, 2010On April 9 Google announced that they have added web site speed to their algorithms as a ranking factor. While Matt Cutts, a Google quality engineer, did mention that they were considering this addition for some time in 2010, the announcement that it has already been implemented came as a bit of a surprise. (more…)
Deep Linking
Saturday, March 27th, 2010Deep linking means setting up links to the inner pages of a web site. If you want your web site to rank well for a range of search phrases, deep linking is a critically important tactic. (more…)
15 Indisputable Rules of SEO
Friday, February 26th, 2010Over the years we have found that there are 15 basic rules that apply to the search engine optimization of every web site. In order to understand how to run an effective SEO campaign, you must understand and apply each of these rules. (more…)
Google Personalized Search Results – Good or Bad?
Wednesday, December 9th, 2009On December 4, Google announced an expansion of their Personalized Search feature that alters and varies the results for each user performing a search in Google.
(more…)
Building Keyword Themes
Thursday, November 26th, 2009Every search engine marketing project starts with identifying the keywords and keyword search phrases that people are most likely to use to search for the product or services that a web site offers. If you target the wrong search phrases, your search engine marketing dollars may be wasted.
(more…)
Bing Offers Link Building Tips
Tuesday, November 24th, 2009MSN”s Bing search engine team published a list of issues related to obtaining inbound links that could either help or hurt your web site’s rankings. As most serious web site owners know, building good, industry-related inbound links is important to help a web site rank well in organic search results.
(more…)