Some people are calling this the Farmer Update, while others are referring to it as Panda. Either way, it had a noticeable impact on Google search results. (more…)
Search Engine Optimization
The Aftermath of Google’s Panda-Farmer Update
Tuesday, April 19th, 2011URL Shorteners and SEO
Sunday, April 17th, 2011Matt Cutts, one of Google’s Quality Engineers, posted a video that clarifies the question of whether URL shorteners pass PageRank and anchor text. (more…)
Keyword Effectiveness Index
Tuesday, March 1st, 2011The Keyword Effectiveness Index, also called KEI, is one way to predict the chances for successful high rankings. KEI is a relative factor that compares targeted keyword phrases to the number of pages competing for these phrases. (more…)
Google Changing Titles and Snippets in Search Results
Thursday, February 24th, 2011We have known all along that Google displays several versions of the snippet for a web site in search results, but it looks like they sometimes may use their own version of the title for a web page. (more…)
Requiring Documentation with SEO Services
Thursday, February 10th, 2011There is nothing magical about SEO services. Good SEO “best practices” are based upon well-known techniques that have proven to work well and should improve your rank positions in Google, Yahoo, Bing and other search engines for targeted search phrases that are commonly used to search for your products or services. (more…)
How to Find Good Directories
Tuesday, January 4th, 2011One of our clients was contemplating whether or not to buy a link in one of the dozens of industry-related directories that try to solicit his business. We investigated one industry directory for the client. Here is an overview of our response. (more…)
All About Contextual Links
Wednesday, December 15th, 2010Contextual links are links that are embedded within the textual content of a page. That is one of the requirements for a natural link, which is preferred by search engines. (more…)
Google Launches Realtime Search
Friday, September 3rd, 2010Some people who work with SEO are concerned about Google’s launch of a web page focused on realtime search. We take a look at what realtime search means for web users and web site owners. (more…)
Nofollow and Dofollow Links and Search Engines
Tuesday, July 27th, 2010A nofollow attribute was approved for use with anchor tags (hyperlinks) in 2005. As soon as it was approved, all the major search engines announced that they recognize and honor it. This is how it works. (more…)
Page Weight and Web Site Speed Performance
Monday, June 14th, 2010At one time when everything on the web was slow, users learned to tolerate web pages that took ten, fifteen or twenty seconds to load. Today, due to faster web servers and high speed Internet access, most users have become accustomed to speed and barely tolerate page loading times of five seconds. If your web pages do not load fast, users will abandon your web site in a heartbeat. (more…)