For many years Google included a link to the last stored copy of a web page in their index and displayed the link along with other website information on their search results page. They recently removed the “cache” link. Here is how to view the cache for any web page in Google’s index. (more…)
Search Engine Optimization
Viewing the Google Cache
Tuesday, January 17th, 2012The Google Panda Update Requires Unique Content
Sunday, December 25th, 2011If your web site’s traffic from Google dropped off dramatically sometime since February of 2011, the site was probably filtered out by Google’s Panda update. (more…)
What Is Link Velocity?
Tuesday, November 15th, 2011While link velocity is an easy concept for web site owners to understand, it is important to know how to monitor it properly or there could be a negative impact on your site rankings. (more…)
Google Freshness Update
Saturday, November 5th, 2011On November 3, Google launched a “Freshness Update” that was focused on providing more current information in their search results. (more…)
Trusted Local Business Directories
Thursday, October 27th, 2011Local business directories are a good way to drive traffic to a local business web site. Trusted directories are those that Google and other search engines consider to be a legitimate place to list a local business with a link to your web site. (more…)
How To Select the Best Keywords
Monday, August 1st, 2011Selecting the best keywords is a critically important aspect of search engine optimization, as well as AdWords advertising. In order for a project to be effective, keyword phrases must be selected that will drive targeted traffic to a web site. (more…)
What Are The Secrets of SEO?
Wednesday, July 20th, 2011Every web site owner wants his or her web site rank #1 in Google, Yahoo and Bing. Although it can be very difficult to achieve #1 positions for a large number of search phrases, it is very possible to achieve high search engine rankings for a nice range of targeted search phrases if you do the right things with your web site. (more…)
Standardizing URLs on Microsoft Servers
Monday, June 20th, 2011Sites hosted on Microsoft servers can create several problems for search engine optimization. Quite frankly, Microsoft servers allow sloppy practices to be used when building a web site and this leads to problems with search engines. (more…)
The Most Common SEO Myths
Friday, May 20th, 2011There is a lot of misinformation about SEO that gets passed around the web. Much of it has to do with SEO methods that have been obsolete for quite a while. Some of it is purely speculative and passed off as fact. Here are some of the major points of misinformation that should be ignored. (more…)
Guidance From Google About Building High-Quality Web Sites
Wednesday, May 11th, 2011On May 6, 2011 Google’s Amit Singhal published and article that offers insight regarding what Google’s new algorithms look for in determining if a web site contains high quality content. (more…)