Over the years we have found that there are 14 basic rules that apply to the search engine optimization of every web site. In order to understand how to run an effective SEO campaign, you must understand and apply each of these rules. (more…)
Search Engine Optimization
14 Indisputable Rules of SEO
Friday, February 26th, 2010Google Personalized Search Results – Good or Bad?
Wednesday, December 9th, 2009On December 4, Google announced an expansion of their Personalized Search feature that alters and varies the results for each user performing a search in Google.
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Building Keyword Themes
Thursday, November 26th, 2009Every search engine marketing project starts with identifying the keywords and keyword search phrases that people are most likely to use to search for the product or services that a web site offers. If you target the wrong search phrases, your search engine marketing dollars may be wasted.
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Bing Offers Link Building Tips
Tuesday, November 24th, 2009MSN’’s Bing search engine team published a list of issues related to obtaining inbound links that could either help or hurt your web site’s rankings. As most serious web site owners know, building good, industry-related inbound links is important to help a web site rank well in organic search results.
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Selecting a Good Domain Name
Sunday, November 15th, 2009Questions frequently arise regarding how to select the best domain name for a web site. Finding a good domain name is not a simple task. Most good domain names are either being used or have been registered and are being held by someone. Good domain names can be found, but usually require some work. (more…)
Inbound Link Building Techniques
Thursday, October 1st, 2009Building inbound links, also called backlinks, is a critically important part of any web site search optimization campaign. A hyperlink pointing to a web page is a popularity vote for that page, and all of the major search engine keep track of every link they find leading to every web page in their indexes.
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What is a Quality Link?
Monday, September 28th, 2009It used to be that any link to a web site was a good link and each played a strong role in a site’s ability to rank well. That is no longer the case and not all links are treated equally. This SEO tutorial covers the concept of a quality link and how it can benefit your web site’s rankings.
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Writing Good Content
Thursday, September 24th, 2009It is important to learn how to write good, informational content when setting up web pages if you want your site to rank well with the major search engines. Content as it applies to web sites is defined at the textual information found on a web page.
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White Hat SEO Techniques
Tuesday, September 22nd, 2009The terms white hat SEO and black hat SEO have been around for a long time. It is easy to determine if one method or the other is being used to improve rankings for a web site.
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WordPress Search Engine Optimization
Monday, September 21st, 2009WordPress has become the number one blogging platform. It also makes an excellent content management system for standard web sites. If WordPress is set up properly, there isn’t very much SEO work that needs to be done, because the features you need for effective search engine optimization are already built in, or are available through the proper plugins. You just need to know how to use them.
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