Category: Search Engine Optimization

Best SEO Practices for 2013

After almost two years of seemingly back-to-back ranking algorithm changes, Google has indeed altered the playing field for search engine optimization. Google actually overachieved their prediction that they would do more than 500 algorithm changes in 2012. In the aftermath … Continue reading

How To Drive Traffic With Great Content

It is not uncommon for site owners to wonder why their site does not draw in very much free traffic from Google’s organic listings. More often than not, the problem lies within the quality of the textual content found on … Continue reading

Google Launches Disavow Links Tool

Google just released the first version of their Disavow Links Tool. The tool allows site owners who have received an “unnatural links warning” message through their Webmaster Tools account to let Google know which backlinks to their site Google should … Continue reading

Rich Snippets and Microformats Do Not Influence Google Rank Positions

Google’s Matt Cutts posted a video where he addresses the question of whether or not the use of rich snippets (also called microformats) has any influence on a site’s rank positions. Rich snippets and microformats use a special Schema.org code … Continue reading

Google +1 Button Has No Direct Effect on Rankings

Google’s Matt Cutts made yet another revaluation about Google’s current inability to use another social networking signal to affect rank positions. This comes after he recently revealed that Google is not using FaceBook, Twitter or their own Google Plus information … Continue reading

Matt Cutts Talks About Google’s Freshness Updates

Matt Cutts, Google’s liaison with the SEO industry, released a video where he offers some insight regarding Google’s Freshness Updates and how they affect rank positions. The Freshness Updates have been misinterpreted by many in the SEO industry as a … Continue reading

Two New Methods for Negative SEO Attacks Enabled By Google

For many years Google’s Webmaster Guidelines stated that there was nothing a competitor could to negatively impact a site’s rankings. Then the statement was modified say that there was almost nothing a competitor could do to harm a site’s ranking. … Continue reading

Is Social Networking Important for Google Rankings?

Throughout 2010 and as late as March of 2012, Matt Cutts, the head of Google’s WebSpam team and primary liaison with the SEO industry, urged the SEO community to focus on social networking as a way to improve web rankings. … Continue reading

Expect to See More Penguin Penalties

Matt Cutts, the head of Google’s search quality engineering and the liaison with the SEO industry, showed up at the Search Engine Strategies Conference in San Fransisco held last week. Matt offered some insights into what Google has in store … Continue reading

Copyright Infringement Now Affects Rank Positions

Google announced that complaints regarding copyright infringement using the Digital Millennium Copyright Act (DMCA) process will now negatively impact web site rankings. All of the major search engines have a process for filing requests to remove pages that violate copyrights … Continue reading

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