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The Long Tail Approach to Internet Marketing

By Craig Mazur | February 2, 2007 | Copyright - All Rights Reserved

Long tail marketing is an effective tactic closely related to a Pareto distribution. The Pareto Principle is the 80-20 rule in marketing that states that 80% of your business is likely coming from 20% of your customers. Chris Anderson, the editor-in-chief of Wired Magazine, is credited with coining this phrase in a 2004 article that […]

Click Fraud – What is it and what can you do about it?

By Craig Mazur | March 11, 2005 | Copyright - All Rights Reserved

Click fraud occurs when a competitor or malicious user intentionally and repeatedly clicks on a pay-per-click (PPC) ad in order to drive up the costs for the advertiser. Sometimes a malicious user will randomly pick an ad and repeatedly click on it just for the heck of it. Most click fraud is believed to be […]

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