In 2005 Google added a quality score to the keyword listings in each AdWords Ad Group. The original quality score was primarily based upon the quality of the ad copy and the click-through rate for an ad. In 2007 Google changed their quality score algorithm to include a rating of the relevancy of the landing page assigned to each keyword phrase. In other words, the content on the landing page and relevancy of the content as it relates to the keyword phrase are now an important factor.
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Pay-Per-Click Advertising
Google AdWords Quality Score
Saturday, November 17th, 2007Google AdWords Glossary of Terms
Monday, August 13th, 2007Use these definitions for Google AdWords™ terms to better understand the terminology found on the AdWords web site and in Google’s AdWords reports.
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The Long Tail Approach to Internet Marketing
Friday, February 2nd, 2007Long tail marketing is an effective tactic closely related to a Pareto distribution. The Pareto Principle is the 80-20 rule in marketing that states that 80% of your business is likely coming from 20% of your customers. Chris Anderson, the editor-in-chief of Wired Magazine, is credited with coining this phrase in a 2004 article that described the marketing tactics of Internet companies such as Amazon.
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What is Pay Per Click Advertising?
Monday, May 2nd, 2005Pay per click advertising is a great way to drive immediate traffic to a new Web site or drive supplemental traffic to an existing Web site. With most pay per click (PPC) programs, a bidding process is used to determine the rank positions for the ads. With PPC advertising, you do not pay the advertising partner anything to display your ads. Ads are displayed (called impressions) for free, but you do pay a click charge each time users click on your ads, which then takes them to any page in your site that you choose. The click charge is based upon the amount bid for the rank position.
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Click Fraud – What is it and what can you do about it?
Friday, March 11th, 2005Click fraud occurs when a competitor or malicious user intentionally and repeatedly clicks on a pay-per-click (PPC) ad in order to drive up the costs for the advertiser. Sometimes a malicious user will randomly pick an ad and repeatedly click on it just for the heck of it. Most click fraud is believed to be intentional and caused by a direct competitor. Certain industries are more susceptible to this phenomenon than others. It appears to be driven by the ethical nature of the industry and the level of competition.
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