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- Google Launches Disavow Links Tool
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Category: Pay-Per-Click Advertising
Google Changes URL Appearance in AdWords
Google recently announced that they are going the change the appearance of display URLs in AdWords ads. That change has taken effect. Google made the announcement in their Inside AdWords blog in a post entitled, Change in appearance in search … Continue reading
Frequently Asked Questions About Google AdWords
Many web site owners do not venture into pay-per-click (PPC) advertising because they do not understand how it works. Google’s AdWords program is the most successful PPC program on the web. We can answer the most common questions asked about … Continue reading
Google AdWords Quality Score
In 2005 Google added a quality score to the keyword listings in each AdWords Ad Group. The original quality score was primarily based upon the quality of the ad copy and the click-through rate for an ad. In 2007 Google … Continue reading
Google AdWords Glossary of Terms
Use these definitions for Google AdWords™ terms to better understand the terminology found on the AdWords web site and in Google’s AdWords reports.
The Long Tail Approach to Internet Marketing
Long tail marketing is an effective tactic closely related to a Pareto distribution. The Pareto Principle is the 80-20 rule in marketing that states that 80% of your business is likely coming from 20% of your customers. Chris Anderson, the … Continue reading
What is Pay Per Click Advertising?
Pay per click advertising is a great way to drive immediate traffic to a new Web site or drive supplemental traffic to an existing Web site. With most pay per click (PPC) programs, a bidding process is used to determine … Continue reading
Click Fraud – What is it and what can you do about it?
Click fraud occurs when a competitor or malicious user intentionally and repeatedly clicks on a pay-per-click (PPC) ad in order to drive up the costs for the advertiser. Sometimes a malicious user will randomly pick an ad and repeatedly click … Continue reading
