Long tail marketing is an effective tactic closely related to a Pareto distribution. The Pareto Principle is the 80-20 rule in marketing that states that 80% of your business is likely coming from 20% of your customers. Chris Anderson, the editor-in-chief of Wired Magazine, is credited with coining this phrase in a 2004 article that […]
Click Fraud – What is it and what can you do about it?
Click fraud occurs when a competitor or malicious user intentionally and repeatedly clicks on a pay-per-click (PPC) ad in order to drive up the costs for the advertiser. Sometimes a malicious user will randomly pick an ad and repeatedly click on it just for the heck of it. Most click fraud is believed to be […]