Google recently announced that they are going the change the appearance of display URLs in AdWords ads. That change has taken effect. Google made the announcement in their Inside AdWords blog in a post entitled, Change in appearance in search ad display URLs on January 10, 2011. The change is rather simple. Capitalized words will […]
Google AdWords Quality Score
In 2005 Google added a quality score to the keyword listings in each AdWords Ad Group. The original quality score was primarily based upon the quality of the ad copy and the click-through rate for an ad. In 2007 Google changed their quality score algorithm to include a rating of the relevancy of the landing […]
Google AdWords Glossary of Terms
Use these definitions for Google AdWords™ terms to better understand the terminology found on the AdWords web site and in Google’s AdWords reports. The AdWords Hierarchy Campaign – Defines the daily budget, language, geographic scope and the networks where ads are displayed. Networks where ads are displayed: Google Search – Ads displayed on search results […]
The Long Tail Approach to Internet Marketing
Long tail marketing is an effective tactic closely related to a Pareto distribution. The Pareto Principle is the 80-20 rule in marketing that states that 80% of your business is likely coming from 20% of your customers. Chris Anderson, the editor-in-chief of Wired Magazine, is credited with coining this phrase in a 2004 article that […]
What is Pay Per Click Advertising?
Pay per click advertising is a great way to drive immediate traffic to a new Web site or drive supplemental traffic to an existing Web site. With most pay per click (PPC) programs, a bidding process is used to determine the rank positions for the ads. With PPC advertising, you do not pay the advertising […]
Click Fraud – What is it and what can you do about it?
Click fraud occurs when a competitor or malicious user intentionally and repeatedly clicks on a pay-per-click (PPC) ad in order to drive up the costs for the advertiser. Sometimes a malicious user will randomly pick an ad and repeatedly click on it just for the heck of it. Most click fraud is believed to be […]