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The Aftermath of Google’s Panda-Farmer Update

By Craig Mazur | April 19, 2011 | Copyright - All Rights Reserved

Some people are calling this the Farmer Update, while others are referring to it as Panda. Either way, it had a noticeable impact on Google search results. This update was launched around February 23. Google announced the update in an article called Finding More High-Quality Sites in Search just as the dust was beginning to […]

URL Shorteners and SEO

By Craig Mazur | April 17, 2011 | Copyright - All Rights Reserved

Matt Cutts, one of Google’s Quality Engineers, posted a video that clarifies the question of whether URL shorteners pass PageRank and anchor text. It appears that URL shorteners, such as bit.ly and goo.gl (Google’s new URL shortener service) will pass both PageRank and anchor text. According to Matt, any well-behaved URL shortener that uses a […]

What is a Bounce Rate?

By Craig Mazur | October 14, 2010 | Copyright - All Rights Reserved

Bounce Rate is a term used in Google Analytics and other web site statistics programs that frequently causes confusion. The explanation is simple, but not always intuitive to everyone. Bounce rate is the percentage of users that visit a site and hit the back button to leave without visiting another page. It basically means that […]

Finding Domain Name Bargains – Part 1

By Craig Mazur | March 15, 2010 | Copyright - All Rights Reserved

Due to the faltering worldwide economy, market prices for domain names are currently very low. It is a good time to look for bargains. We are finding some very good deals on domain names. We see two markets for domains. One is for expired domains. It looks like literally thousands of people who have been […]

Finding Domain Name Bargains – Part 2

By Craig Mazur | March 14, 2010 | Copyright - All Rights Reserved

Find a good domain name can be challenging. While most of the best names have been registered, many good names are being dumped back on the market by people who no longer wish to pay the registration fees. If you just arrived at this page, you may wish to read the first part of the […]

Beware of Guaranteed Traffic Scams

By Craig Mazur | January 10, 2010 | Copyright - All Rights Reserved

The faltering worldwide economic situation is leading to an increase in Internet scams intent on snagging naive web site owners who are increasingly desperate for business. The “Guaranteed Traffic” scam appears to be making a comeback. Guaranteed traffic scams have been around for a long time. The offer basically guarantees that they will send 1,000, […]

Selecting a Good Domain Name

By Craig Mazur | November 15, 2009 | Copyright - All Rights Reserved

Questions frequently arise regarding how to select the best domain name for a web site. Finding a good domain name is not a simple task. Most good domain names are either being used or have been registered and are being held by someone. Good domain names can be found, but usually require some work. There […]

FTC Sets New Rules For Bloggers

By Craig Mazur | October 12, 2009 | Copyright - All Rights Reserved

On October 5, 2009, the FTC (Federal Trade Commission) laid out a new set of rules for bloggers who write product reviews. The new rules are intended to give the government teeth to go after bloggers who receive cash or free products from manufacturers in return for writing favorable endorsements and testimonials of their products. […]

What is a Natural Link?

By Craig Mazur | September 14, 2009 | Copyright - All Rights Reserved

There are aspects to search engine optimization other than writing good content. Over the last few years it has become increasingly important to attract good quality inbound links to a web page. A link to a web page from another web site is a popularity vote for the page and has a strong influence on […]

Using WordPress To Build a Business Web Site

By Craig Mazur | September 1, 2009 | Copyright - All Rights Reserved

There is no question that WordPress is the most popular blogging software. Thanks to a very active development team, WordPress has stayed ahead of the competition and has added more features than any other blogging platform. But WordPress has evolved into something much more than just blogging software. It has become a very easy-to-use content […]

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