Every search engine marketing project starts with identifying the keywords and keyword search phrases that people are most likely to use to search for the product or services that a web site offers. If you target the wrong search phrases, your search engine marketing dollars may be wasted.
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Internet Marketing
Building Keyword Themes
Thursday, November 26th, 2009Selecting a Good Domain Name
Sunday, November 15th, 2009Questions frequently arise regarding how to select the best domain name for a web site. Finding a good domain name is not a simple task. Most good domain names are either being used or have been registered and are being held by someone. Good domain names can be found, but usually require some work. (more…)
Using Social Media – Twitter
Thursday, October 15th, 2009Twitter is one of several social media networks that is currently growing in popularity by leaps and bounds. While most social media sites are not designed with businesses in mind, Twitter is one system that can be very beneficial if you have an online business.
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FTC Sets New Rules For Bloggers
Monday, October 12th, 2009On October 5, 2009, the FTC (Federal Trade Commission) laid out a new set of rules for bloggers who write product reviews. The new rules are intended to give the government teeth to go after bloggers who receive cash or free products from manufacturers in return for writing favorable endorsements and testimonials of their products.
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Inbound Link Building Techniques
Thursday, October 1st, 2009Building inbound links, also called backlinks, is a critically important part of any web site search optimization campaign. A hyperlink pointing to a web page is a popularity vote for that page, and all of the major search engine keep track of every link they find leading to every web page in their indexes.
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What is a Natural Link?
Monday, September 14th, 2009There are aspects to search engine optimization other than writing good content. Over the last few years it has become increasingly important to attract good quality inbound links to a web page. A link to a web page from another web site is a popularity vote for the page and has a strong influence on search engine rankings.
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Using WordPress To Build a Business Web Site
Tuesday, September 1st, 2009There is no question that WordPress is the most popular blogging software. Thanks to a very active development team, WordPress has stayed ahead of the competition and has added more features than any other blogging platform.
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What is a Google Bomb?
Wednesday, March 15th, 2006One of the many quirks that we run into with search engine optimization is a phenomenon that is called a Google Bomb or Google Bombing. Simply put, a Web page inherits a value from the keywords used in the hyperlinks that point to the Web page. These keywords do influence a pages ranking and can be a powerful factor in determining the search results ranking of the receiving page for those specific keywords, even if the keywords do not appear anywhere on the web page or the entire web site.
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Framastatic Fillrods and SEO Ethics – Part 2
Monday, May 23rd, 2005Being able to recognize the difference between a healthy SEO campaign and one that puts your money and hard work at risk can determine the long-term success or failure of your project.
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Framastatic Fillrods and SEO Ethics – Part 1
Sunday, May 22nd, 2005What are a framastatic fillrods, and how are framastatic fillrods related to SEO practices? The relationship should be apparent by the time you finish reading this article.
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