For many years Google included a link to the last stored copy of a web page in their index and displayed the link along with other website information on their search results page. They recently removed the “cache” link. Here is how to view the cache for any web page in Google’s index. (more…)
Internet Marketing
Viewing the Google Cache
Tuesday, January 17th, 2012The Google Panda Update Requires Unique Content
Sunday, December 25th, 2011If your web site’s traffic from Google dropped off dramatically sometime since February of 2011, the site was probably filtered out by Google’s Panda update. (more…)
What Is Link Velocity?
Tuesday, November 15th, 2011While link velocity is an easy concept for web site owners to understand, it is important to know how to monitor it properly or there could be a negative impact on your site rankings. (more…)
Trusted Local Business Directories
Thursday, October 27th, 2011Local business directories are a good way to drive traffic to a local business web site. Trusted directories are those that Google and other search engines consider to be a legitimate place to list a local business with a link to your web site. (more…)
The Aftermath of Google’s Panda-Farmer Update
Tuesday, April 19th, 2011Some people are calling this the Farmer Update, while others are referring to it as Panda. Either way, it had a noticeable impact on Google search results. (more…)
URL Shorteners and SEO
Sunday, April 17th, 2011Matt Cutts, one of Google’s Quality Engineers, posted a video that clarifies the question of whether URL shorteners pass PageRank and anchor text. (more…)
How to Find Good Directories
Tuesday, January 4th, 2011One of our clients was contemplating whether or not to buy a link in one of the dozens of industry-related directories that try to solicit his business. We investigated one industry directory for the client. Here is an overview of our response. (more…)
All About Contextual Links
Wednesday, December 15th, 2010Contextual links are links that are embedded within the textual content of a page. That is one of the requirements for a natural link, which is preferred by search engines. (more…)
Bringing SEO In-House
Saturday, June 12th, 2010If you have your own in-house web site development team and your site struggles with achieving high search engine rankings and draws in very little organic (free) search engine traffic, it may be time to bring search engine optimization skills in-house as an addition to your IT staff. (more…)
Deep Linking
Saturday, March 27th, 2010Deep linking means setting up links to the inner pages of a web site. If you want your web site to rank well for a range of search phrases, deep linking is a critically important tactic. (more…)